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Lotte heir Shin Yoo-yeol leads Japan-based Lotte Financial Corp

Shin Yoo-yeol, vice president at Lotte Chemical and the eldest son of Lotte Group Chairman Shin Dong-bin, is extending his status as a third-generation successor of the conglomerate, as he was recently tapped to concurrently lead Japan-based Lotte Financial Corp., in addition to his current role at Lotte Chemical.

Lotte chairman s oldest son comes to fore

Lotte Chemical Vice President Shin Yoo-yeol, the oldest son of Lotte Group Chairman Shin Dong-bin, has drawn attention recently, due to his frequent attendance at the conglomerate s important events, according to industry officials, Friday. Some consider his recent moves a signal that Lotte is accelerating its efforts to train him as the next leader to inherit control of the business group from his father.

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