Zellers returns as a pop-up inside an Ontario Hudson's Bay store, months after parent company HBC saw the discount department store's trademark removed from the government register.
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Stefanie Furgiuele, 27, started her business Original Genes as a side hustle in 2016, but the COVID-19 pandemic ended up turning it into a career.
Original Genes offers hand-painted clothing with custom designs created by Furgiuele.
She uses recycled denim jackets sourced from local thrift shops, Kijiji and Craigslist as her main canvas.
Stefanie Furgiuele in her hand-painted Eat My Shorts Jacket. Photo by Stefanie Furgiuele.
In addition to her fashion merchandise, she also offers virtual paint events and paint-at-home kits that come with a tote and an online guide.