While nalivka is traditionally home-made, in 2015 Ukraine’s largest restaurant group !Fest opened a bar in Lviv that focused solely on selling 17.5% cherry liquor and recreating an intimate homely experience on the cobbled streets of Lviv’s old town. Piana Vyshnia, or 'Drunken Cherry' in English, has since grown to be one of Ukraine’s most recognizable chains of bars, from Kharkiv in the east to Lviv in the west, which now has six bars. In March 2024, !Fest brought the ruby liquor to an entirely new market and opened a Piana Vyshnia in London’s Soho district.
While nalivka is traditionally home-made, in 2015 Ukraine’s largest restaurant group !Fest opened a bar in Lviv that focused solely on selling 17.5% cherry liquor and recreating an intimate homely experience on the cobbled streets of Lviv’s old town. Piana Vyshnia, or 'Drunken Cherry' in English, has since grown to be one of Ukraine’s most recognizable chains of bars, from Kharkiv in the east to Lviv in the west, which now has six bars. Inside each bar, barrels of liquor line the walls and a soft red glow emanates from sculptural light fixtures.
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