NEW YORK — When Anna Branch, 37, had her hours at work reduced in 2019, she suddenly noticed ads for an app called EarnIn. “You know how they get you — the algorithms — like they’re reading your mind,” Branch said. “The ad said I could get up to $100
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More people are using so-called Earned Wage Access apps to get money to pay bills and buy groceries in between paydays. The typical user earns less than $50,000 a year,
EarnIn is one of more than a dozen companies that provide this service, billed as Earned Wage Access. The apps extend small short-term loans to workers in between paychecks so they can pay bills and meet everyday needs. On payday, the user repays the money out of their wages.