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Aloft brand to make landmark debut in Australia

SYDNEY, Australia – Starwood Hotels and Resorts Worldwide, Inc today announced that its rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time. SYDNEY, Australia – Starwood Hotels and Resorts Worldwide, Inc today announced that its rapidly expanding Aloft Hotels brand will soon enter the Australian market for the first time. Owned by BAAC Pty Ltd, an affiliate of BGC (Australia) Pty Ltd (BGC), Aloft Perth Rivervale will open in late 2016, featuring 224 loft-like rooms, leading-edge technology and a lively social atmosphere. This latest signing represents Starwood’s third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012 and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.

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