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焦点会客厅:高定的背后是消费升级,也是定制行业寻求突破的信号_家居资讯-广州搜狐焦点家居

（图/法迪奥执行董事&营销总经理沈铮文）
还有就是家居行业的特性使然，家居行业是非常喜欢也容易包装营销概念的，在这样的行业特性下，“高定”概念就更加火爆。
【叶广柱】：高定的热度是随着企业生产的成熟和客户个性的需求而升温的，正如主持人开头所言，如今是一片蓝海，对于企业来说，这是非常好的机会。而从家装发展史来看，最早是现场打家具，然后自行购买拼凑家具，再到整体定制家居，目前高定整装就更能满足客户高个性化和高端品质的需求，因此家居领域的高定也就像服装领域的私人高级定制一样应运而生。同时，我们也要认知高定企业波动大，市场不确定性多，所以高定企业想要实现快速腾飞，从目前的实际情况看是很难实现的，我们还有非常长的一段路要走。
【陈浩然】：我站在产品设计的角度，� ....

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家居周十条|贝壳80亿收购圣都、欧派50亿投建华中智造基地…_家居资讯-北京搜狐焦点家居

家居周十条|贝壳80亿收购圣都、欧派50亿投建华中智造基地…_家居资讯-北京搜狐焦点家居
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