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NAB attendees with their curiosity peaked by ChatGPT had loads of AI-related questions for vendors and the cloud, virtual production and FAST channels dominated other conversations in the annual Las Vegas convocation. Pictured: Brainstorm combined camera feeds from talent in front of a green screen and an LED wall into one screen (upper right) at its NAB booth. ....
TV stations are still putting most of their dollars into on-prem hardware for master control functions, with their cloud investments aimed at OTT and disaster recovery. Pictured: Imagine recently partnered with Vizrt to integrate its cloud playout software with Vizrt’s live production tools. ....
Public cloud platforms aren’t yet ready to handle playout of local TV stations, but a new generation of hubbing strategies offers high-performance, cost-effective solutions for large and even small groups intent on modernizing master control. ....