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Welcome to squawk alley this friday morning. Kayla tausche and mike who is here to talk about a number of things, including amazon who is posting the most profitable quart quarter, and sales are up 64 to over 2. 5 billion and jeff bezos has seen the net wealth jump 6 billion in 20 minutes, and also joining us is ben schacter over at mckwor rare ri, ckwory and wt who said that if you want to beat margins quarter to quarter, it is best to go somewhere else, because it is hard to know who is going to come out better than expected. Yes, and they will come out once in a while, and then say, hey, we have insanely profitable businesses, including aws which is this Sleeping Giant that everyone is sort of woke up to last year when they started to show it off. It is really, you know, they prove, and it has taken a long time the train the street to let amazon do this sort of thing, but now it is seeming that they are fine to do it. And ben, ....