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Ladies, lip service and the art of being ludicrous | Analysis

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg ....

India , Shavon-barua , Campaign-india , Facebook , International-women-day , International-women , Virginia-woolfe , Analysis , Opinions , Advertising , Media , Dr

Poonam Pandey's staged death raises ethical questions | Analysis

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image ....

Shikha-davessar , Shrenik-gandhi , Pandey-instagram , Poonam-pandey , Kendall-jenner , Yash-chandiramani , Krishna-iyer , Shavon-barua , Oscar-wilde , Mullenlowe-lintas-group , Union-budget , Linkedin

Should brand endorsers be held liable for misleading claims? | News

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt ....

India , Sandeep-goyal , Manisha-kapoor , Shavon-barua , Mahek-sisodia , Weber-shandwick , Valerie-pinto , Central-consumer-protection-authority , Advertising-standards-council-of-india , Consumer-protection-act , Advertising-standards-council , News

Should brand endorsers be held liable for misleading claims? | Advertising

Should brand endorsers be held liable for misleading claims? | Advertising
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India , Mahek-sisodia , Valerie-pinto , Shavon-barua , Sandeep-goyal , Weber-shandwick , Consumer-protection-act ,