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The stars of the Go House. Photo: Tony Gavin TikTok creators with a large following make money from sponsored content, branded merchandise (Go House residents Andrea and Lewis have their own range of hoodies and t-shirts) and from promoting product on behalf of brands. Everyone in the Go House continues to make their own content, posting at least one video a day. They also collaborate on content, which appears on the Go House TikTok account, YouTube and Instagram. The house has a combined audience of eight million followers, which is clearly a huge draw for advertisers (and which presumably funds the exorbitant rent and private chef). ....