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Australian Beer Co acquires Ampersand Projects - Food & Beverage Industry News

Australian Beer Co acquires Ampersand Projects - Food & Beverage Industry News
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Australian Beer Co takes ownership of Ampersand Projects

The acquisition represents a renewed forcus on the RTD category for Australian Beer Co, a subsidiary of Casella Family Brands. ....

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Casella Family Brands acquires Ampersand

Australian Beer Co, a subsidiary of Casella Family Brands, has snapped up burgeoning RTD brand Ampersand for an undisclosed sum. ....

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How vodka soda brand Ampersand Projects changed direction when their popular pull-off lids went out of production


Ampersand Projects had to change direction when the popular pull-off lids for their ready-to-drink vodka sodas were discontinued during the pandemic.
The brand, led by founders Alex Bottomley, Shaun Rankins and Sean Kellett, launched aluminium bottles with a similar design, which they hope will be equally as popular with customers.
The brand has moved into new product lines, including a vodka soda and watermelon, and a pink gin and soda.
The coronavirus pandemic presented all kinds of complex challenges for the booze industry, but the biggest quandary facing ready-to-drink beverage label Ampersand Projects was a simple one: they had to change their cans. ....

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