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Credo Beauty acquires rival Follain to scale up clean beauty retail



Clean beauty retailer Credo Beauty has acquired Follain, a Boston-based retail brand who, alongside Credo, was an early leader in the clean beauty movement in the U.S.

Follain was founded by Tara Foley in 2013, one year before the creation of Credo by Shashi Batra and Annie Jackson in in 2014.

As part of the acquisition, Credo will absorb Follain’s online retail business and storefront in Beacon Hill, Boston. The Follain-branded skincare line will become part of Credo’s owned brand. ....

United States , Beacon Hill , Venus Williams , Tara Foley , Stuart Millar , Mannie Jackson , Shashi Batra , Credo Beauty ,