Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns telegraphindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraphindia.com Daily Mail and Mail on Sunday newspapers.
While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.