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Are Indian brands set to score big with International team tie-ups for T20 World Cup?

Indian brands like Amul, Nandini, HCL Technologies are forging partnerships with International cricket teams. What's the strategy behind this?

Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns

Here's how IPL's oddball brand alliances are making a run for victory

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.

How advertisers are maximising impact beyond the IPL season

How advertisers are maximising impact beyond the IPL season

For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh

Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how.