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City of Edmonton awards nearly $215K to 16 community anti-racism initiatives in first instalment of grant program

Edmonton’s anti-racism advisory committee has awarded 16 grants totalling nearly $215,000 to community organizations for initiatives focused on tackling racism. ....

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Get the latest news on Marketing, Advertising, and Media ....

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The consumer focus has shifted from "global to local to me": Shalini Sinha, Creativeland Asia

The chief of its consumer intelligence unit and director of strategy chats about consumer's prioritising themselves, what clients focus on in pitches, and more. ....

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Creativeland Asia launches research division Crossbow Insights | Advertising

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Creativeland Asia has launched Crossbow Insights, a specialised research division to bring together creativity, technology-based learning, and science.

This launch is aimed at helping brands re-think, re-evaluate, re-design problems and get a renewed perspective. It will also help them reach consumer truths to unlock the next level of growth.

Shalini Singh, CEO, consumer intelligence and director of strategy, Creativeland Asia will spearhead the consumer insights division.

Sajan Raj Kurup, founder and chairman, Creativeland Asia, said, “Last year and this year have had a huge impact in shaping the consumer behaviour of the future. I am excited to announce Crossbow Insights, a research and consumer insights company from Creativeland Asia. This new venture will be under the leadership of Shalini Sinha, who joined our team earlier this year to strengthen consumer insights and strategic thinking at CLA. With ov ....

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Creativeland launches Asia Crossbow Insights

Creativeland launches Asia Crossbow Insights
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It is a specialized research division led by Shalini Sinha, and focus on using consumer behaviour and technology to help strengthen brand transformation.
Creativeland Asia today announced the launch of Crossbow Insights - incepted with the belief that it is not âWHATâ we need to ask but âHOWâ we need to ask. Shalini Singh, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, technology-based deep learning and science to help re-think, re-evaluate, re-design problems and get a renewed perspective. Crossbow Insights will help brands reach deep-seated consumer truths to unlock the next level of growth. ....

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