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Philips India, Sony SAB, Myntra, and more triumph at afaqs! Brand Storyz Awards 2023

On December 06, a diverse array of top brands came under one roof at Aloft in Aerocity, New Delhi to add another chapter to their success stories.

Volkswagen India brand director lauds positioning over volume | Analysis

Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.

For Gen Z, Instagram influencers have greater pull than celebrities: Omnicom report

The ‘Omnifluence Report’ reveals that only 13% of Gen Z follow celebrities, while 86% prefer to follow Instagram influencers.

Omnifluence report brings to light key influencer marketing insights

Social media influencers are quickly climbing to the top as celebrities of the new age and their followers tend to readily buy into their opinions, putting a lot of faith in them for product and service recommendations.

iQOO's campaign with OMG Content and FilterCopy gets the Gen-Z go LOL