Tea’s inherent functional benefits, positive sustainability messaging and diverse usage occasions, formats and flavor profiles should make it a shoe-in for US consumers searching for healthier options that don’t compromise taste or convenience, and yet it is often overshadowed by other beverage categories, revealing opportunities for brands to better communicate the value proposition of and stories behind their products.
The versatility of tea makes it more than just a drink! To open our eyes and taste buds to the possibilities, the president of the Tea and Herbal Association of Canada, Shabnam Weber shared two great summer recipes using tea in food.
Toronto, Ontario (Newsfile Corp. - April 22, 2022) - New research conducted by the Tea and Herbal Association of Canada (THAC), shows that we can all play a role in reducing our impact on the environment