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'Women must wear bikini bottoms'; the paradigm shift needed to 'change the angle' towards female athletes

Sports broadcasting is often justified by the commercial logic of “sex sells,” hiding behind the implicit assumption that the only way to consume sports is through the male gaze. But some brands are challenging this deeply misogynistic narrative, starting long-overdue conversations about the brazen objectification of women in sports. ....

South Africa , Kwazulu Natal , Wunderman Thompson , Tata Pravesh , Rebecca Sowden , Thayer Lavielle , Jyoti Mahendru , Severine Vauleon , International Handball Federation , European Handball Association Disciplinary Commission , International Olympic Committee , Campaign Asia , Team Heroine , Matthew Keegan Share , European Handball Association , Disciplinary Commission , Change The Angle , Durban Open , Getty Images , Sexism In Sports ,

'Women must wear bikini bottoms'; the paradigm shift needed to 'change the angle' towards female athletes | Advertising

Sports broadcasting is often justified by the commercial logic of “sex sells,” hiding behind the implicit assumption that the only way to consume sports is through the male gaze. But some brands are challenging this deeply misogynistic narrative, starting long-overdue conversations about the brazen objectification of women in sports.

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Kwazulu Natal , South Africa , Severine Vauleon , Rebecca Sowden , Thayer Lavielle , International Olympic Committee , International Handball Federation , Team Heroine , European Handball Association Disciplinary Commission , European Handball Association , Disciplinary Commission , Wunderman Thompson , Change The Angle , Durban Open , Getty Images , Sexism In Sports , Wunderman Thompson ,

Rock Climber Catches Man Making Sexist Comments on her Strength

A rock climber has gone viral on TikTok after catching two men making sexist comments about her while recording her climb. ....

Daily Dot , Sexism In Sports , Exism In Climbing , Exism In Climbing Tiktok , Exism Tiktok , Oxic Masculinity Tiktok , Oxic Masculinty , Ock Climber Tiktok ,