(Nordstrom)
Mainline pieces include suiting, jackets, accessories, and footwear in natural pallets, as well as sweatshirts, sweatpants, tops, shorts, and jackets. In-store shops will also have an early release of Fear of God’s newest sneaker, “
The California.”
(Nordstrom)
“When we were ideating on Concept 013: Fear of God, it was important for us to highlight the diverse assortment the brand offers and bring them all together for our customers to shop in one place,” Sam Lobban, SVP of Designer and New Concepts at Nordstrom says in a statement.
Even the installation itself was designed after Fear of God’s minimalist aesthetic, utilizing textured walls, fixtures, and a neutral colour pallet.