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US: Sesame Workshop builds global toy portfolio with MasterPieces Sesame Street partnership – Licensing.biz


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The iconic pre-school property, Sesame Street is continuing to grow its international portfolio of toy partners, having signed a new partnership with the US games, puzzles, toys, and crafts specialist, MasterPieces.
The new MasterPieces Sesame Street products will begin to appear on shelves across the US this summer with a raft of launches designed to engage children in original craft activities, memory games, and classic card games designed to entertain and educate young minds.
MasterPieces is a staple of the US toy industry, having successfully delivered puzzles, toys, games, and more to the market for 25 years. It’s partnership with Sesame Workshop will see licensed product featuring a cast of popular Sesame Street characters, including Elmo, Oscar the Grouch, Cookie Monster, Big Bird, and more. ....

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