2021 Ram 1500 Uses Real Rock Star to Highlight Everyday Rock Stars
Foo Fighters Dave Grohl is joining Ram to highlight everyday heroes and rock stars. Grohl is shown driving a Ram 1500 in the new advertisements.
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Ram is expanding its “Built to Serve” advertising campaign to encompass everyday rock stars and heroes, and it is using a real Rock Star to do it. Foo Fighters’ Dave Grohl is voicing and appearing in the three ads that highlight parents, caregivers, teachers and others who are helping in their communities. Grohl is also seen driving his Ram 1500.
Ram has focused on a similar theme over the last few years, highlighting people who serve in the military armed forces as well as community leaders. During the recent pandemic, Ram also highlighted neighborhood leaders, health care workers, coaches and mentors who have helped out during challenging times.
2021 Ram 1500 Completes its Built to Serve Mission
Ram is fulfilling its promise of honoring all of the military branches of service with the introduction of the final 2021 Ram 1500 Built to Serve Editions in spectacular Spitfire Orange and Bright White.
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Ram promised to honor the five land, sea and air-based branches of the U.S. Armed forces and it is fulfilling that promise with the launch of the fifth and final edition of its 2021 Ram 1500 ‘Built to Serve’ trucks. The latest round of ‘Built to Serve’ will honor the maritime forces and be available in Spitfire or Bright White paint schemes.