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Hi everyone. Im j. J. Ramberg and welcome to your business, the show dedicated to helping your Small Business to grow. The whole point of having a brand and a logo to go with it is to make sure your business doesnt get confused with anyone elses. What happens when you are accused of violating another companys i. P. Even if you never intended to . One thing, you may end up receiving a cease and desist letter. Thats what happened to two businesses on the west coast who received those notices and could have lost everything. Santa cruz is a Northern California beach town with a reputation for great surfing. Catching the waves here is so popular the locals call their town surf city. You look around. You see surf city barbershops cafe everything everywhere. Bruce noland is a third generation. We sell a lot of tshirts sunglasses bikinis, mens shorts, i thinks for the beach. A f ....