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April 12, 2021
Niely Shams was appointed president of the nonprofit division of Dallas, Texas-based Data Axle. She had been serving as executive vice president of sales and client services.
Shams has been with the firm for eight years. She assumes her role at a time when donor activity is on the rise worldwide – but the means for that activity continue to evolve. According to a recent survey by Data Axle, “New best practices to connect with today’s charitable donors,” while donation preferences tend to vary by age, cross-channel communication and fundraising strategies are more important than ever. ....

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