ATLANTA, GA – According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty
ATLANTA, GA – According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty program all in one go. As a result, 65% of them are increasingly turning to loyalty programs to help fund their holidays, with one in three (37%) even organizing an entire holiday with points alone.
The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty program. 69% of the respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG® hotels, was th
ATLANTA, GA – Forget the sunscreen, magazines and guide books, new research released today by InterContinental Hotels Group (IHG) reveals that of more than 10,000 travelers across 13 countries worldw
ATLANTA, GA – Forget the sunscreen, magazines and guide books, new research released today by InterContinental Hotels Group (IHG) reveals that of more than 10,000 travelers across 13 countries worldwide, the must-have item for a vacation is your smartphone.
According to the research by IHG® Rewards Club, nearly 40 percent of travelers agree that their smartphone is the most important item to take on vacation – and 67 percent agree that they will use it every single day. As a result, 1 in 10 travelers clock an impressive average of 70 hours online while on vacation – almost 20 percent of the actual time spent on a two-week vacation.