ATLANTA, GA – According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty
ATLANTA, GA – According to new research released today by InterContinental Hotels Group (IHG), 62% of global travelers said that it felt like a dream come true when redeeming points from their loyalty program all in one go. As a result, 65% of them are increasingly turning to loyalty programs to help fund their holidays, with one in three (37%) even organizing an entire holiday with points alone.
The research by IHG Rewards Club surveyed more than 10,000 of its members across 13 countries to reveal further insight into both the emotional and practical benefits that members get from their loyalty program. 69% of the respondents felt that points were a reward in exchange for their loyalty, whilst half (49%) even said that the personal welcome they received from IHG® hotels, was the top reason they choose to be part of IHG Rewards Club.