Singh said that the opening of Apple’s own retail stores and increasing focus on LFR (large-format retail) through regular promotions contributed to increased offline shipments of iPhones. “Besides, higher trade-in values presented an appealing proposition for consumers to transition to iOS,” he added.
Counterpoint: “Though this decline was the fourth consecutive quarterly decline, its magnitude reduced significantly, from 19% in Q1 to 3% in Q2 of this year,” the research firm said.