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Dairy diversification: How does a cheese, yoghurt, or ice cream brand expand into plant-based?
What happens when a traditional dairy company expands into plant-based? Is there cross-contamination risk? Do consumers kick back? Are players tempted to drop dairy completely?
The UK boasts an impressive dairy alternatives market. Plant-based milk, for example, is growing at an estimated CAGR of 13.8%. According to Grand View Research, the category is expected to be worth $705.3m by 2025.
Plant-based brands are making a name for themselves in the sector. Yet given the category’s strong growth potential, traditional dairy companies are also vying for a slice of the plant-based pie. ....

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