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Required fields As we celebrate Micron s Micron s 30-year anniversary in the automotive industry, we recognize and appreciate that our journey would not have been possible without the close partnerships, collaboration and relationships that have been foundational to our collective success. As part of our celebration, we would like to extend a heartfelt thank you from all of us to all the participants in this journey and give a warm welcome to those who are recent acquaintances. Memory and storage are fueling automotive industry transformation Who could have known 30 years ago that qualifying a 16-Kbit EEPROM for a powertrain would mark the beginning of the biggest transformation of the automotive industry since the first Model T rolled off the assembly line? More than 100 years later, intelligence has become the new horsepower for the auto industry. The amount of data generated and software complexity in cars has grown exponentially; today s hi