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Television this way. reporter: a bold statement from the show runner. it is the most tweeted about show on tv. the show has twitter followers in the millions, the stars 10 million followers between them. they are huge on social media. huge. i think without that aspect our show would not be where it s at. reporter: lucy who plays aria is launching a country music career off of the back of her pll popularity. there s another actor who has been acting since age 3, her dad created magnum p.i. boy, have times changed since selleck s mustache ruled the airwaves. part of my job is being on social media. part of your job. yes, it is part of my job. do you respond to the feedback on social media and does that shape where you take the show? immensely. pll is about to kick off the fifth season on abc family. ....