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Investors experiencing service issues at online brokerages: J.D. Power study


Rudy Mezzetta
Canadian online brokerages are struggling to keep up with client expectations as do-it-yourself investors have flocked to online investment platforms, according to a study from J.D. Power.
Almost twice as many clients experienced service issues over the last year compared to the previous year, according to the annual study published Thursday.
Increased business at self-directed brokerages “has come with challenges to the stability of platforms as well as the capacity of firms to quickly respond to and resolve client problems,” said Michael Foy, senior director of wealth intelligence at J.D. Power, in a release.
The J.D. Power 2021 Canada Self-Directed Investor Satisfaction Study measured self-directed investors’ satisfaction with their investment firm in seven categories on a 1,000-point scale. National Bank Direct Brokerage ranked highest with a score of 654. Questrade (645) ....

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