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It is aimed at ‘digital natives’ and offers a range of mutual funds provided by key partners
Citibank in Hong Kong has unveiled Citi Plus a digital wealth platform that offers a range of investment products including mutual funds mostly managed by Aberdeen Standard Investments (ASI), Franklin Templeton and Allianz Global Investors, as well as stocks and money market funds.
The target client segment are “digital natives”, typically defined as young people born since 1980 who have grown up with computers, the internet, video game consoles, mobile phones and social media.
The offering was piloted in December 2020.
“Millennials were invited to participate in research and the co-creation process, through which we could better address target clients’ pain points, and help them grow their wealth via the new service,” said Lawrence Lam, consumer business manager of Citibank Hong Kong. ....

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