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Amidst ambitious plans to solidify itself as an international hospitality powerhouse, Seibu Prince Hotels Worldwide today announces a brand refresh to strengthen its global operations and enrich the end-to-end guest journey. This evolution, comprising of a streamlined brand identity, a consolidated membership program and enhanced user experiences, will begin to roll out in April 2024. Demonstrating the company’s ongoing mission to popularize omotenashi, a Japanese style of hospitality based on anticipating needs and exceeding expectations, this brand transformation will make it more effortless and rewarding for guests to explore and engage with the brand’s collection of properties. ....
Seibu Prince Hotels Worldwide Inc. is a core company of the Seibu Group and the operating company of Prince Hotel and other accommodation facilities, ski resorts, golf courses, as well as other leisure facilities in Japan and abroad. In addition to the four brands of The Prince, Grand Prince Hotel, Prince Hotel, and Prince Smart Inn, our subsidiary StayWell Holdings Pty Ltd also operates the six brands of The Prince Akatoki, Policy, Park Regis by Prince, Park Regis, Park Proxi, and Leisure Inn overseas, for a total of ten diverse brands ranging from luxury hotels to limited service hotels. Across these brands, we operate a total of 86 hotels (including membership-exclusive hotels) in major Japanese cities and resort areas such as Tokyo, Karuizawa, Hakone, and Kyoto, as well as in major cities around the world in Asia, the Middle East, Oceania, the United States, and Europe. At the same time, we also operate leisure and sports facilities that include 31 golf courses and 10 ski resorts i ....