- The myriad of adverts bombarding consumers every day has made people virtually immune to commercial messaging. This is why advertisers are trying to find
Media & Marketing - The myriad of adverts bombarding consumers every day has made people virtually immune to commercial messaging. This is why advertisers are trying to find
26 Million COVID-19 Vaccine Doses Mobilized Through Global Citizen s VAX LIVE: The Concert To Reunite The World
May 11, 2021
International advocacy organization Global Citizen has announced that the VAX LIVE: The Concert to Reunite the World campaign helped mobilize over 26 million COVID-19 vaccine doses and $302 million to the ACT-Accelerator to provide equitable access to COVID-19 vaccines, tests, treatments and other medical tools to the world’s most marginalized communities and healthcare workers on the frontlines.
VAX LIVE was taped at SoFi Stadium for a COVID 19-compliant audience composed of fully-vaccinated frontline healthcare and essential workers, and is the first large-scale music event held at the stadium. The goal of the VAX LIVE campaign was to ensure everyone, everywhere has access to COVID-19 vaccines and inspire vaccine confidence worldwide.