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11 Risks To Using AI In Marketing (And How To Mitigate Them)

From possible intellectual property and copyright violations to the loss of one’s brand voice, there are many risks to implementing AI, especially in marketing. ....

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How To Leverage Internal Influencers To Boost Employee Engagement

When thinking about brand champions, many companies first turn to their customers. However, this neglects the best brand advocates a company can have: its employees. ....

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15 Questions To Ask Your CMO About Integrating AI In Marketing

It can be easy for companies to quickly jump on the AI bandwagon without first considering the pros and cons of making such a move. ....

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'Branding' Vs. 'Positioning' And Why You Should Master Both

Understanding the difference will help you craft communications that stay true to your brand but are strategically aligned to your business objectives. ....

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15 Ways AI Helps Comms Teams Improve Their Marketing Efforts

Companies have been looking for ways to harness generative AI tools to save time, reduce inefficiencies and increase their bottom line. ....

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