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11 Risks To Using AI In Marketing (And How To Mitigate Them)

From possible intellectual property and copyright violations to the loss of one’s brand voice, there are many risks to implementing AI, especially in marketing. ....

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The Art Of Rebranding: Integrating A New Acquisition Into A Brand

Determining how to weave an acquired company s personality into a thriving brand requires careful planning. ....

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13 Nontraditional Channels For Building Your Company's Brand

Sometimes taking a nontraditional path can open up opportunities to reach new audiences or see incredible results you might not have been able to earn any other way. ....

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15 Expert-Recommended Tips For Crystal-Clear Internal Communications

Poor internal communication can also lead to confusion, rumors, low morale and higher turnover rates. ....

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19 Comms Pros Share Industry Buzzwords That Need To Be Retired

Phrases that at first seem like exciting and fresh ways to convey certain ideas and info can start to sound impersonal and outdated when they go viral and are overused. ....

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