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From beloved household name to racist slur - how brands move with the times

From beloved household name to racist slur - how brands move with the times
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The word Eskimo to be removed from popular New Zealand products

The word ‘Eskimo’ to be removed from popular New Zealand products trending 1 hour ago Following in the steps of companies worldwide that are removing racist and insensitive words from product titles, Tip Top and Pascall have confirmed the removal of the derogatory term ‘Eskimo’ from two well-loved products. Both companies have faced questions about the name in the past but have defended the use because of the decade-long attachment New Zealanders have with TipTop’s ‘Eskimo Pie’ and ‘Pascall’s Eskimo’ lollies. “While Pascall Eskimos have been enjoyed in New Zealand for 65 years, it is important to take this action to ensure that the business is part of the solution and helping drive positive change” the company said in a statement.

In celebration of the Eskimo exit from New Zealand grocery shelves

In celebration of the Eskimo exit from New Zealand grocery shelves 17 Apr, 2021 11:39 PM 4 minutes to read Following in the steps of companies around the world that are removing racist or insensitive names, Tip Top and Pascall confirms the removal of the derogatory term. Photo / File Following in the steps of companies around the world that are removing racist or insensitive names, Tip Top and Pascall confirms the removal of the derogatory term. Photo / File Other OPINION: It s a nice hot day in the summer and you reach for a … polar pie? New Zealand companies are removing the word Eskimo from their products. Recently arrived Canadian Justin Giovannetti explains that the move to banish the harmful and derogatory slang is overdue.

Pascall reveal brand new name for iconic Eskimo lollies

Pascall reveal brand new name for iconic Eskimo lollies Publish Date Friday, 12 March 2021, 1:50PM New Zealand s Pascall Eskimos lolly has changed its name to Explorers after global pressure around the derogatory term eskimo in the wake of the Black Lives Matter protests. In 2009, Canadian tourist Seeka Lee Veevee Parsons, an Inuit of the Nunavut Territory in Canada, came across the lolly in New Zealand and said the product was an insult. The complaint prompted New Zealand s high commissioner at the time to comment in the Canadian press. Some Kiwis then suggested the tourist should go home which led New Zealand s high commissioner in Ottawa at the time, Kate Lackey, saying the name had a rednecky element to it.

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