Pukka and Ginsters have collaborated with alcohol brands to create tipple-infused savouries.
But they’re not the only bakery brands getting into the spirit ahead of the summer.
A host of bakery NPD from snacks to biscuits has hit shelves in a bid to perk up picnic baskets.
We select some of the hot picks below.
Sausage, Leek & Cider Pie – Pukka
Hot pie brand Pukka has partnered with Westons Cider to create a limited-edition Sausage, Leek & Cider pie.
Available now, the savoury snack is made with 144 layers of puff pastry, slices of pork sausage, diced leeks and apples and golden Stowford Press Cider gravy. The pie, which is on sale in Morrisons (rsp: £1.89/213g) is being sold in a summer-themed box illustrated with bunting and a pint of cider. The move follows a successful collaboration between Pukka and Marston’s last year.
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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
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April 2021 sees a bolder looking, ‘recipe invigorated’ Seed Snacks head to market, having spent Lockdown re-affirming its credentials as a tasty, nutritionally-empowered advocate for well-balanced, vegan snacking with a deliciously distinct, lightly baked profile.
Ever since being chosen for one of The Seed Fund’s sought-after philanthropic internships, founders Susan and Juliette Gafsen instinctively knew Seed Snacks was bringing something ‘deliciously distinct’ to a fast-moving, vegan snacking movement dominated by fruit & veg crisps, protein balls, flavoured nuts & granola bars.
Situated intriguingly somewhere between crackers and savoury biscuits on the fine snacking spectrum, Seed Snacks is a unique range of gut-friendly, gluten-free snacks that bristle with full-bodied flavours & healthy convictions, whilst presenting nutritious seeds in a satisfyingly crunchy, ‘easy to eat’ format. YET, despite countless ‘early doors’ successes and the est