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Sebamed-HUL soap opera continues as the company blames HUL for going to the court without a prior notice The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. However, Sebamed wasn’t given a prior notice by HUL and the arguments will continue today. After the Bombay High Court restrained Sebamed’s commercials from all mediums, the company has now blamed rival Hindustan Unilever for taking the matter to court without giving a prior notice to Sebamed. ....
The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now come up on January 14, 2021.The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. In Sebamed’s advertising campaign, it had claimed that its cleansing bar is better than soaps like Dove, Rin, Pears and Lux that its competitor Hindustan Unilever offers. It also compared Lux and Pears with Rin, a detergent bar, implying that HUL’s products are inferior to Sebamed. ....