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Desserts for every demographic

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups. ....

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Small sizes winning big for desserts

Smaller desserts are satisfying a number of consumer needs. ....

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Consumers embracing "newstalgic" sweet goods

Brands are finding ways to elevate classic offerings and tried-and-true flavors. ....

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Demand for sweet goods strong amid inflation

While inflation is draining consumers’ dessert dollars, they aren’t giving up their beloved sweet goods any time soon. ....

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