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Clockwise from top left: Cuba, Costa Rica, Panama Photo Credit: Costa Rica image courtesy of ICT Costa Rica Tourism Board.
Selling New Adventures in Close-In Emerging Destinations
What’s the top influence when making travel plans? For nearly three-quarters (74%) of global travelers, it’s “going somewhere I’ve never been before,” according to the 34,000 traveler respondents of TripBarometer, a December 2015 study conducted on behalf of TripAdvisor.
Along those same lines, other answers in the top 10 included “being able to learn something new on a trip,” at 67%, and “trying something new,” at 63%.
That desire to experience something new coupled with an ongoing interest in immersive, experiential travel means that today’s travelers are always on the lookout for the newest and most interesting destinations. To that end, it’s no surprise that a trio of destinations have moved into the spotlight as emerging destinations close to home: Cuba, Costa Rica and P