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Canadians are Seeking Aspirational Vehicles, Yet Buying Practically

Canadians are Seeking Aspirational Vehicles, Yet Buying Practically
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Canadians are seeking aspirational vehicles, yet buying practically

, December 11, 2023 – Data released today from AutoTrader, Canada's largest and most trusted automotive marketplace, provides a revealing look at vehicle shopper preferences in 2023. In a year marked by economic turbulence and higher-than-ever vehicle prices, marketplace search data suggests vehicle buyers still hold an optimistic outlook. ....

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Ford F-150 Ranks as Canada's Most Sought-after Vehicle, while Honda Civic Surges in Popularity

/CNW/ - Data released today from AutoTrader, Canada s largest and most trusted automotive marketplace, reveals a nuanced view on car shopper preferences in. ....

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Despite global supply shortages, Canadians remain steadfast in their vehicle preferences

/CNW/ - According to data released today from AutoTrader.ca, Canada s largest and most trusted automotive marketplace, luxury and mainstay car brands remained. ....

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Ford F-150 is Canada's Top Searched vehicle, while luxury cars hold steady according to 2020 Canadian car shopper data

Toyota RAV4
2020 marked a unique year for automotive shopping behaviours. In addition to tracking search data, autoTRADER.ca conducted ongoing consumer studies to measure the effects of the pandemic on Canadians. Following the initial impact of COVID-19 across the automotive sector in the spring, the pandemic ushered a surge of car shopping activity and first-time buyers into the market. With more Canadians at home this year, marketplace data revealed a significant increase in Canadians shopping for cars, as autoTRADER.ca experienced a record high of 25 million visits in a single month, and an increase of over 21 per cent in visits year-over-year. The studies also revealed that the pandemic prompted contributing factors such as decreased comfort regarding the use of public transportation and ride-sharing, an increased desire for car ownership, and more time spent shopping online. ....

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