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Red Shores is looking to build on recent momentum for wagering on their live racing product in 2021.
“We were quite pleased with the wagering on our live racing last year, particularly with most of the season operating with limited on-track capacity,” commented Lee Drake, manager of racing and broadcast at Red Shores. “We have had some great engagement from fans, especially through our digital platforms, and we are really looking forward to the start of the meet.”
The wagering during the 2020-2021 meet, which comprised 97 race dates, posted an increase of 15 per cent.
In an effort to explore further opportunities for growth in 2021, Red Shores has contracted the assistance of Bluslate Inc. Bluslate is run by Sean Pinsonneault, a highly experienced racing executive who has been working with tracks and innovators for the betterment of the sport. Sean has previously served as chief operating officer of Woodbine Entertainment, chairman of Racetracks of Canada, and has particip