Tops rings in the Year of the Dragon with the campaign DISCOVER CHINAS BEST 2024 - Explore the Wonders of the Blessing Power, developing 3 keys strategies through its customer database, driving a surge in spendingduring Chinese New Year, aiming
There's a line in the press release that goes: "Daejim brings K-drama vibes to Singapore's culinary scene." While this is more or less par for the course for most releases, the cynic in me auto-translates that as a tell-tale sign of a product that needs to ride the coattails of trends to have a leg to stand on. I apologise..