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Christie Mavety remembers the early days of her family business, around 1990, when Blue Mountain Vineyards had just begun producing small amounts of quality wine for an even smaller B.C. wine market.
“In the very beginning, it was really the restaurants that helped grow our business,” says Mavety, Blue Mountain’s director of sales and marketing. “There’s a really strong sense of support that you might not see in other regions. It’s almost like a big family.”
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Now part of that family is hurting, badly.