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Wednesday, it s a predictability. you know you like me on tuesday nights. somebody else might like me on thursday nights, but with that predictability and motivation, i can get more frequency. in the restaurant business, if i can increase business by one business a month, that s a 12% increase in revenue, jj, that s a lot of money. yes, that is significant. also not just doing it as days, but special week-long things or month-long things, right? absolutely. the busiest month of a sea food chain is lobster month. you can increase revenue by 30% in a month. you re creating all of this excitement around something that you probably would be doing anyhow. exactly right. excitement creates relevancy, it brings you to the top of the mind, and in my business, you want to have energy. it s not just restaurants and bars, you could do this with a clothing store. no question about it. people need to remember customers aren t one time, they ....
Integrity test. we need to know that for mr manufacturing or controlling the hydrocarbons. because the ability to withstand the high pressures at 8,000 or 9,000 will facilitate the killing of the well. this is all very, very important and i can t attach a percentage to it because we re trying to learn something we don t know and that s the condition of the well board. this is closely being monitored by noaa. we have about 34% or 35% of the gulf right now is closed. they re aggressively reviewing on a day-to-day basis where the spill trajectories are at and they open new areas when it is safe and sound to do that. safety of the sea food chain is very important and noaa is working very closely with the fda to make sure the fish that is caught from the areas are safe from consumption and they are. this is a very, very focused effort by fda and noaa. regarding what comes next, i ....