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Scripps Octane Verify Helps Buyers Measure Streaming And Linear Ad Performance tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Posted May 18th, 2021 for Scripps CINCINNATI – Further accelerating its leadership in the over-the-top (OTT) space, The E.W. Scripps Company (NASDAQ: SSP) is collaborating with Amazon Advertising to bring its OTT advertising offerings to local businesses. As part of this new initiative, Scripps’ Octane OTT sales team and Amazon Advertising will work together to sell Amazon OTT inventory across IMDb TV, livestreaming service Twitch, top-tier network and broadcaster apps and Amazon’s News apps to local businesses. Amazon OTT and Twitch jointly reach an unduplicated monthly audience of 120 million viewers across the U.S. Scripps launched Octane OTT in 2019 as a platform for local advertisers to reach cord-cutting audiences across a variety of premium OTT video brands and services. ....
Scripps, Amazon Set OTT Ad Venture tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Fox Television Stations’ new FLX service allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options. The service is now included in Fox’s pre-existing partnership with MediaOcean. ....