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January 24, 2021 Tech companies can mine big data to determine exactly what keeps us glued to our phones, making social media, games and other apps ever more addictive. South China Morning Post Walking, reclining, dining, playing, commuting, shopping: people around the world read their smartphones regardless of where they are or what they’re doing, unable to tear their eyes from their screens regardless of whether they’re on a crowded street or working out at the gym. Adam Alter, an author and professor of marketing at New York University’s Stern School of Business, believes modern technology has never been so “efficient and addictive”. ....