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Owner of UK's biggest theme parks announces huge changes to pricing

The boss of the company compared it to happy hours in bars with prices likely to be more expensive during sunny weather ....

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Merlin Entertainments to roll out new surge pricing model

Merlin Entertainments is introducing a new "dynamic" pricing model to its global attractions such as Legoland parks. ....

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Legoland and Madame Tussauds owner Merlin Entertainment plans ticket 'surge pricing' to charge visitors more during peak summer weekends than rainy weekdays in the off-season

Merlin Entertainments, who owns the popular tourist sites, is introducing a new dynamic pricing model at its top 20 global attractions by the end of 2024, and US attractions next year. ....

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Legoland owners bring in dynamic pricing policy

Legoland owners bring in dynamic pricing policy
standard.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from standard.co.uk Daily Mail and Mail on Sunday newspapers.

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Merlin reports record revenues, acquires Icon Park wheel

Merlin Entertainments has reported record revenues for the 2023 financial year. The company has also acquired Icon Park's observation wheel. ....

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