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Despite a Year of Challenges, New Opportunities in TV, Streaming and Advertising Take Center Stage at TVOT LIVE! Spring 2021, a Uniquely Social Event

Despite a Year of Challenges, New Opportunities in TV, Streaming and Advertising Take Center Stage at TVOT LIVE! Spring 2021, a Uniquely Social Event Share Article Hear from a network of TV and advertising experts leading the television industry into tomorrow – with 150+ leaders participating in highly informative sessions and unparalleled business networking “This event was one of the most successful virtual shows I went to last year,” said industry strategist and consultant Albert Lewitinn, an industry veteran and long-time TVOT participant. SAN FRANCISCO (PRWEB) April 12, 2021 InteractiveTV Today is bringing back The TV of Tomorrow Show’s virtual event, TVOT LIVE!, April 26-30, 2021. TVOT LIVE! Spring 2021 will bring together 150+ industry leaders who are driving innovation in such areas as advanced advertising, audience measurement and research, attribution, broadcast/local TV, FAST, AVOD, SVOD, inter

What you need to know about Roku's CTV ad deal with Nielsen

Roku Buys Nielsen's Addressable TV Advertising Business

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

Share this article Share this article NEW YORK, Jan. 12, 2021 /PRNewswire/  Today, Nielsen (NYSE: NLSN) announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19 early in 2020 as content creators, such as studios, sought to offset disruption caused by social distancing mandates that temporarily closed movie theaters across the U.S. The evolution of theatrical distribution, especially during the COVID-19 pandemic, has introduced a new opportunity for both consumers and content owners by delivering theatrical releases directly to viewers in the comfort of their own homes. As a result, the entire media food chain, from studios to talent, have a need to analyze the volume and reach