Since leaving the media – where he was part of lineups including 2DayFM Breakfast (pictured above),
Fifi & Jules and
The Scoopla Show – Lund has launched influencer marketing platform TRIBE.
Lund said this ‘pivot’ and success would not have been possible without the skills he picked up behind the microphone.
“There’s a lot from radio I have to be thankful for,” Lund told
Radio Today.
“For a start, working in radio makes you bilingual – you learn how to talk the language of both advertisers and listeners. You’re answering two questions each and every day:’What does our audience care about?’ and then after your shift, you sit around responding to sales briefs asking ‘What is important to this brand?’ With the relentless pace of shows and client activations you simply get sharper and faster at nailing this.”
Former radio star Jules Lund could list his influencer platform TRIBE on the ASX
Getaway and appeared on radio as part of lineups including
Fifi & Jules with Fifi Box ,
The Scoopla Show alongside Emma Freedman and 2DayFM Breakfast in Sydney, has announced his next move.
He has initiated plans to launch his influencer platform and branded content marketplace, TRIBE, on the Australian Securities Exchange (ASX).
TRIBE launched in 2015 after Lund “fell in love with the power of social media” and he realised ‘micro-influencers’ could reach highly-engaged fans and consumers for a much lower price point than full-blown traditional celebrities.
In 2019, Lund and TRIBE’s CEO Anthony Svirkis then took the operation to the US after a $10.5 million capital raise.