Since leaving the media – where he was part of lineups including 2DayFM Breakfast (pictured above),
Fifi & Jules and
The Scoopla Show – Lund has launched influencer marketing platform TRIBE.
Lund said this ‘pivot’ and success would not have been possible without the skills he picked up behind the microphone.
“There’s a lot from radio I have to be thankful for,” Lund told
Radio Today.
“For a start, working in radio makes you bilingual – you learn how to talk the language of both advertisers and listeners. You’re answering two questions each and every day:’What does our audience care about?’ and then after your shift, you sit around responding to sales briefs asking ‘What is important to this brand?’ With the relentless pace of shows and client activations you simply get sharper and faster at nailing this.”